to
Lead Funnel
From lead to won
Stages by lead date · Won by close date
Channel
Funnel stages by channel
Channels A–Z · hover a bar for exact values
ROAS dots where ad spend exists
Google Ads
Campaign Performance
| Campaign | Spend |
Ads Conv. | Leads |
Warm | Hot | Appt |
Won | Cost/Lead |
Cost/Appt |
|---|
Meta Ads
Campaign Performance
| Campaign | Spend |
Leads | Warm |
Hot | Appt | Won |
Cost/Lead | Cost/Appt |
|---|
Lead Source Analysis
Channel quality, not just volume
| Channel |
Leads | Warm | Hot |
Appt | Won | Lead→Appt |
Revenue | Ad Cost |
ROAS |
|---|